Non-fiction blurbs sell an outcome and an author's authority, not a plot. Here's how to build one, with adaptable templates for memoir, business and self-help titles.

Seven common blurb faults — from throat-clearing openings to spoiler endings — with a rewrite example for each, so your first two lines earn the next two.

A practical 12-point checklist to help authors self-edit book blurbs for stakes, character, tone, tense, length and genre signals before publishing.

A back-cover blurb and a retail description do different jobs. Here is what belongs where, and how to turn one into the other.

A practical, step-by-step guide to writing a fiction blurb that sells — from finding the central conflict and the four essential beats to drafting, testing and tightening three versions.